Being Flippant


Being Flippant

The likes on your Facebook Page don’t matter

Well, truth be told, they do.

Why the confusion?

Continue reading “The likes on your Facebook Page don’t matter”


I Came. I Saw. I Conquered Shared.

Viral. Probably the most abused term in advertising at least in my experience. Every marketing manager briefs their agency by saying that they want to make a viral campaign (but I have no budget for it.)

The client wants what the client wants. if he wants a viral campaign with a minimalistic budget, that is what the agency has to achieve for them. How do we do it?

Continue reading “I Came. I Saw. I Conquered Shared.”

The Force is Real!!!

The force is a power that surrounds everyone, is present everywhere but can be wielded by a few to influence the greater majority. That is fiction, and arguably the closest real-world version of the force is social media. It surrounds everyone, but only a few truly command it and can influence people with it.

The question we need to ask ourselves, can a brand use the force as well as famous social media personalities?

Continue reading “The Force is Real!!!”

Got a #TerriblyFlippantTale or a #FlippantInsight that you would like to share?
Write to us and we will share your voice on social media.

It’s a Colourful World

“The quick brown fox jumped over the lazy dog” – well I have not written a blog for a long time so just testing out the keyboard. Making sure it works. It does. Is this dragging a bit too much? It was just meant to be some sort of an icebreaker as there has not been a post in a while. Never mind, let’s just begin.

Here is the blog: Continue reading “It’s a Colourful World”

Start-up India

When-ever a graduate is bored of their seemingly dead-end, not so well paying because-you-have-not-struggled-enough-in-your-life jobs, there are two routes they see in front of them: 1) A post-graduation, 2) a Start-Up.

The start-up wave is so large, that everyone wants to surf on it and the large waves get the business on the beach booming. I referring to the industry that has been created in support of the start-ups. There new investment avenues (venture capitalism), new coaching techniques (incubation cells) and new verticals in news (start-up news (duh!))

(Cue for the mention of the purpose of this post) Continue reading “Start-up India”

Think different | thinkBIG

It’s that time of the year again where you “define” your career path by choosing a college and a course.

You may be facing various pressures – your parents want you to be like them or fulfil their dreams so that you can get a good job. Your friends seem to have it all sorted out, discussing
Continue reading “Think different | thinkBIG”

Results: The Twitter Experiment

I could give you the verdict instead of this line, but then you would not click on the ‘continue reading’ link, and I really need you to that.

So what gets you Twitter followers.
Here are the numbers from the experiment.

Continue reading “Results: The Twitter Experiment”

Half Time: The Twitter Experiment

On Monday Being Flippant started a twitter experiment through the account: @rishi_taparia.

We wanted to see whether there was a direct link between quantity of tweets and the number of followers.

We started this on Monday, and now after 3.5 days here are the numbers:

Continue reading “Half Time: The Twitter Experiment”

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