Google Reveals Most Searched Recipes in India During Lockdown

Google on Friday (8th May 2020) revealed that recipe-related searches hit a new record high in India during April as people stayed home and aimed to break the monotony in the kitchen trying to make something new. Searches for the internet fad ‘dalgona coffee recipe at home’ spiked 5,000 per cent, searches for ‘chicken momo recipe’ grew 4,350 per cent and with the heat levels … Continue reading Google Reveals Most Searched Recipes in India During Lockdown

I Came. I Saw. I Shared.

Viral. Probably the most abused term in advertising at least in my experience. Every marketing manager briefs their agency by saying that they want to make a viral campaign (but I have no budget for it.)

The client wants what the client wants. if he wants a viral campaign with a minimalistic budget, that is what the agency has to achieve for them. How do we do it?

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The Force is Real!!!

The force is a power that surrounds everyone, is present everywhere but can be wielded by a few to influence the greater majority. That is fiction, and arguably the closest real-world version of the force is social media. It surrounds everyone, but only a few truly command it and can influence people with it.

The question we need to ask ourselves, can a brand use the force as well as famous social media personalities?

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Results: The Twitter Experiment

I could give you the verdict instead of this line, but then you would not click on the ‘continue reading’ link, and I really need you to that.

So what gets you Twitter followers.
Here are the numbers from the experiment.

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Half Time: The Twitter Experiment

On Monday Being Flippant started a twitter experiment through the account: @rishi_taparia.

We wanted to see whether there was a direct link between quantity of tweets and the number of followers.

We started this on Monday, and now after 3.5 days here are the numbers:

Continue reading “Half Time: The Twitter Experiment”