I Came. I Saw. I Shared.

Viral. Probably the most abused term in advertising at least in my experience. Every marketing manager briefs their agency by saying that they want to make a viral campaign (but I have no budget for it.)

The client wants what the client wants. if he wants a viral campaign with a minimalistic budget, that is what the agency has to achieve for them. How do we do it?

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The Force is Real!!!

The force is a power that surrounds everyone, is present everywhere but can be wielded by a few to influence the greater majority. That is fiction, and arguably the closest real-world version of the force is social media. It surrounds everyone, but only a few truly command it and can influence people with it.

The question we need to ask ourselves, can a brand use the force as well as famous social media personalities?

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Results: The Twitter Experiment

I could give you the verdict instead of this line, but then you would not click on the ‘continue reading’ link, and I really need you to that.

So what gets you Twitter followers.
Here are the numbers from the experiment.

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Half Time: The Twitter Experiment

On Monday Being Flippant started a twitter experiment through the account: @rishi_taparia.

We wanted to see whether there was a direct link between quantity of tweets and the number of followers.

We started this on Monday, and now after 3.5 days here are the numbers:

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